Michelle CastilloinCheddarWhy WarnerMedia’s Streaming Service Needs to Embrace AdsOffering low-cost to free entertainment is what Americans need3 min read·Jun 8, 2019----
Michelle CastilloinCheddarAmazon Brings Shows to Life to Stand Out In Streaming SpaceThe company is competing against new services, movies and series — but its biggest challenge is fighting for customer time.3 min read·Jun 3, 2019----
Michelle CastilloinCheddarAlphabet Launches New Initiative to Curb Toxic Comments OnlineGoogle’s parent company is working to stop hateful web chatter in time for the EU elections.3 min read·May 22, 2019----
Michelle CastilloinCheddarFire TV Tops Roku as Amazon Seeks to Co-Exist With CompetitorsThe company is betting big on updated user controls, partnerships and free ad-supported content.3 min read·May 15, 2019----
Michelle CastilloinCheddarWalmart is Using its Massive Sales Data to Help AdvertisersThe company will use its first-party shopper information to show relevant ads to video viewers.2 min read·May 1, 2019----
Michelle CastilloinCheddarBrain Scans Are Bringing “Minority Report” Techniques to AdvertisingNeuro-Insight believes its neuroscience analysis can predict what will make you want to buy something, before you realize it yourself.3 min read·Apr 29, 2019--2--2
Michelle CastilloinCheddarWhy Disney+ Could Knock Netflix Off Its PerchStreaming companies like Netflix should be afraid of the big, bad mouse.3 min read·Apr 12, 2019--16--16
Michelle CastilloinCheddarAMC Wooes Advertisers With Message of DiversityThe TV company discussed Hollywood’s need to include different perspectives at its AMC Networks Summit.3 min read·Apr 11, 2019----
Michelle CastilloinCheddarAmazon Asks Advertisers to Pledge Millions for Roku RivalAmazon wants the amount of money that ad buyers would give large cable networks, but not all buyers are convinced.3 min read·Apr 3, 2019--1--1
Michelle CastilloinCheddarQuestions We Still Need Answered After Apple’s Media EventThe company officially announced new subscription plans for TV, news, magazines and gaming — but details were scant.4 min read·Mar 26, 2019--1--1
